Training & advisory · Hargeisa, Somaliland

Trained people. Informed leaders. Lasting growth.

Daalo Consulting helps companies, institutions and public bodies build skilled teams, sharper management and measurable growth, with practical programmes delivered in Somali and English.

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Jama Dafac leading a Built to Last Selling training session in Hargeisa

What we do

Four ways we help you climb

Every engagement is built around your business, your customers and your people.

Training

Sales & Customer Service Training

Role-play based programmes that turn front-line staff into confident, trusted advisers.

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Training

Management & Leadership Development

Skills for supervisors and managers who lead teams, make decisions and hold people to standards.

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Advisory

Business Strategy & Growth Advisory

Commercial strategy grounded in the Somaliland market, from market entry to the next stage of growth.

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Advisory

Performance Systems & KPIs

Targets, dashboards and review routines that show management what is working and what is not.

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How we work

From first meeting to measurable results

Understand
We meet your leadership and visit the floor to see how your business really runs.
Design
We build the programme or plan around your products, customers and goals.
Deliver
Hands-on workshops, coaching and tools your team can use the next day.
Measure
We follow up against agreed KPIs so you can see the return on your investment.

Recent work

Built to Last Selling

A two-part sales programme for a leading Hargeisa furniture retailer. Part 1 trained showroom staff to sell on quality and value instead of price. Part 2 prepared the project team to win hotel, office and government contracts.

2 sessions11 staff certifiedShowroom + project sales teamsTrainer guide, workbook & role-play cards

Participants working in the participant workbook

A participant receiving a certificate of completion

See the photo gallery

Who we serve

Organisations ready to grow

Retail & showroomsAutomotive & tradingHotels & hospitalityBanks & financial servicesTelecomsGovernment institutionsNGOs & development partnersSMEs & family businesses

About us

Named after a mountain, built for the climb

Daalo is a mountain range in Sanaag, one of the highest and most beautiful places in Somaliland. We chose the name because growing a business is a climb, and every climb needs a guide.

Our story

Why Daalo Consulting exists

Somaliland businesses are growing fast. Many have strong products and loyal customers, but too few have access to structured training, clear sales processes and the management tools that turn effort into results.

Daalo Consulting was founded in Hargeisa to close that gap. We bring practical, locally grounded training and advice to the people who serve customers, lead teams and make decisions.

Our belief is simple: business growth is built on professionally trained employees and well-informed management.

Our mark: the twin peaks of Daalo and the sun rising behind them.

What we stand for

Our values

Practical

Everything we teach can be used at work the next day.

Local

Examples, role-plays and advice grounded in the Somaliland market.

Measurable

We agree targets up front and report against them.

Trustworthy

Honest advice, confidential handling and long-term partnerships.

Founder

Jama Dafac

Founder & Senior Business Consultant

Jama Dafac founded Daalo Consulting to give Somaliland organisations access to the kind of training and advisory support that drives real results. He brings commercial leadership experience and designs and delivers every programme personally.

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Services

Training and advice that moves the numbers

Choose one service or combine them. Training builds the skills, advisory builds the system, and both are measured.

Training

Sales & Customer Service Training

For showroom staff, sales executives, project and key-account teams, and customer service desks.

What we cover

Greeting, needs discovery and product presentation
Selling quality and value against cheaper competitors
Handling objections and closing
Tenders, proposals and institutional buyers
Complaint handling and after-sales care

What you get

Role-play cards and practice scripts
Participant workbook
Trainer guide for your supervisors
Certificates of completion

Training

Management & Leadership Development

For new supervisors, branch and department managers, and senior teams.

What we cover

Leading and motivating a team
Planning, delegation and follow-up
Coaching and giving feedback
Communication and negotiation
Decision making with data

What you get

Practical tools and templates
Individual action plans
Follow-up coaching sessions

Advisory

Business Strategy & Growth Advisory

For owners and boards planning the next stage of growth, a new product line or a new market.

What we cover

Commercial and sales strategy
Market and competitor analysis
Pricing, product and channel plans
90-day and annual sales plans

What you get

A written strategy with clear targets
Presentation for your management or board
Implementation roadmap

Advisory

Performance Systems & KPIs

For organisations that want management to see results clearly and act on them early.

What we cover

Sales targets and KPI design
Dashboards and weekly reporting
Performance reviews and incentives
Sales pipeline and follow-up routines

What you get

KPI framework and reporting templates
Review meeting agenda and routine
Training for managers on using the system

Not sure where to start?

Book a free consultation. We will listen to your goals and recommend the right mix of training and advice.

Book a free consultation

Programmes

Training programmes

All programmes are delivered in-house at your premises, in Somali or English, and adapted to your products and customers. Participants receive a certificate of completion.

Programme	For	Length	Level
Built to Last Selling · Part 1Showroom selling on quality and value	Showroom & retail staff	1 day	Beginner
Built to Last Selling · Part 2Project, tender and institutional sales	Project & key-account teams	1 day	Experienced
Customer Service ExcellenceService standards, complaints and loyalty	Front desk, call centre, after-sales	1 day	All levels
From Colleague to SupervisorLeading a team for the first time	New supervisors & team leaders	2 days	Beginner
Leading for ResultsPlanning, delegation, coaching and decisions	Managers & heads of department	2 days	Experienced
Sales Management & KPIsTargets, pipelines and weekly reviews	Sales managers & owners	1 day	Experienced
Managing with DataReading reports and acting on numbers	Managers & senior teams	Half day	All levels

Lengths are typical. Every programme can be shortened, extended or combined to fit your schedule.

In pictures

Built to Last Selling

Scenes from our two-part sales programme for a Hargeisa furniture retailer: showroom selling, project sales and the certificate ceremony. Tap a photo to enlarge it.